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Optimizing for CPG growth in a new world of worth
Optimizing for CPG growth in a new world of worth
Fonte: The IQ Brief
The CPG industry is navigating a new world of worth, with all sights set on value. Despite some recent signs of improvement in inflation rates, high prices and reduced spending power have consumers seeking more value as they switch brands, stock up on deals, or move from store to store in search of the best price.