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Grocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?
Question: what’s worth £99.2bn a year according to one trusted source, £117.8bn according to another and £147bn to another? Answer: the UK grocery market, as measured respectively by IRI Market Measurement, Kantar Worldpanel Take Home Grocery and Nie
Fonte: The Grocer
Question: what’s worth £99.2bn a year according to one trusted source, £117.8bn according to another and £147bn to another? Answer: the UK grocery market, as measured respectively by IRI Market Measurement, Kantar Worldpanel Take Home Grocery and Nielsen Scantrack, the big three grocery market analysis services most often quoted.
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