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Branded vs. Private Label – who is going to come out on top?
Branded vs. Private Label – who is going to come out on top?
Fonte: The IQ Brief
Traditionally considered a budget friendly option, private label growth has skyrocketed over the past few years and is leading the way for innovation across categories and on the digital shelf. Now, 53% of retailers expect private label to be their number one growth driver in 2024