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01-08-2017| Ecos do exterior
Gen Z big on brick-and-mortar.
Despite being digital natives, 57% of Generation Z say they prefer to shop in-store rather than online, according to a report from CrowdTwist, a provider of multichannel loyalty and engagement solutions.

Despite being digital natives, 57% of Generation Z say they prefer to shop in-store rather than online, according to a report from CrowdTwist, a provider of multichannel loyalty and engagement solutions.

Fonte: Chain Store Age
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