Ecos do exterior
How to maximise the value of promotions
Promotions are a popular tool used by both brands and retailers to raise sales figures over a short period of time.
Fonte: Kantar Worldpanel
However, understanding if and how these promotions alter the shoppers’ existing behaviour patterns is key to an effective promotional strategy. A study carried out among the purchases of the 20,000 households from our panel in France, combined with an analysis of a retailer’s promotional leaflet campaign, provides useful insight on this.
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